Apple to Allow EU iPhone Users to Replace Siri
Apple is preparing a significant change for European users that will enable them to set alternative voice assistants as their default option instead of Siri, according to a Bloomberg report.
Key Details:
- Change coming to iPhone, iPad, and Mac (multiple platforms)
- Options may include Google Assistant, Amazon Alexa
- Response to expanding EU digital market regulations
- Follows existing EU default app options (browsers, navigation, messaging)
Why This Matters:
Greater user choice in voice assistant selection
🔹 Continued EU pressure on Apple’s ecosystem controls
🔹 Potential impact on Siri’s market dominance in Europe
“This marks another concession to EU regulators as Apple adapts to stricter digital market rules,” the report notes.
The change reflects the EU’s ongoing push to increase competition in tech services. Apple previously allowed alternative default apps for web browsing and messaging following the Digital Markets Act (DMA).
What’s Next?
While no timeline was specified, the update could arrive with a future iOS version. The move may prompt similar changes in other regions if successful.